Documentary Streaming Content Watched Most by Australians

New research from Digital i has found that Australian audiences watched more documentary content on major global streaming services than subscribers in any other country in the first quarter of 2025.

A collective 75 percent of Australian subscribers to Netflix, Disney+, Prime Video and Max watched at least 20 minutes of a documentary or docuseries between January and March 2025. The U.K., Canada and the Nordics—Denmark, Finland, Sweden and Norway—were tied for second place.

In those regions, 67 percent of subscribers to Netflix, Disney+, Prime Video and Max watched documentary content during that time period.

Japan ranked lowest, with only 32 percent of streaming subscribers in the country viewing this type of content in Q1.

The results come as further Digital i research has shown that the average subscriber account viewing time to documentary content on these services is growing year on year.

In 2024, subscriber accounts on Netflix, Disney+, Prime Video and Max measured by Digital i viewed an average of 4 hours and 34 minutes of documentary content per month. This is an increase on the 4 hours and 8 minutes per month recorded in 2023 and 4 hours and 5 minutes per month in 2022.