Discovery Unveils Live, Interactive Cooking Platform for Food Network

Discovery, Inc. has revealed the launch of Food Network Kitchen, a first-of-its-kind direct-to-consumer product with proprietary streaming technology offering consumers live, interactive content.

Food Network Kitchen will offer cooking instructions every week with the top culinary experts in the world, grocery and equipment delivery, over 800 on-demand classes and more. Food Network Kitchen will launch in late October 2019 in the U.S. and will also be available across iOS and Android mobile devices. Food Network Kitchen will roll out across additional platforms and devices in 2020.

Discovery has inked a landmark collaboration with Amazon to offer Food Network Kitchen through Amazon Alexa and Echo Show, Fire Tablets, Fire TV streaming media devices and Fire TV Edition smart TVs.

“Food Network Kitchen brings the top chefs in the world directly to consumers’ kitchens through first-of-its-kind live interactive cooking classes, seamless e-commerce transactions, and the richest culinary media ecosystem in the world,” said David Zaslav, president and CEO of Discovery, Inc. “We are re-imagining the direct-to-consumer experience as not just another entertainment service but as the ‘Peloton of Food’ accessible to everybody. Through Food Network Kitchen’s proprietary streaming technology and our foundational partnership with Amazon, we believe this is a truly differentiated product that will make customers’ lives better. With hundreds of the world’s leading cooks offering live and on-demand classes every day, we want to be the trusted partner to everybody who wants to cook and loves to cook. No one needs to be alone in the kitchen again.”

“Everything we do starts with the customer and they have repeatedly asked us to bring the incredible food they see on Food Network into their homes,” said Peter Faricy, CEO of direct-to-consumer at Discovery, Inc. “Food Network Kitchen is an interactive culinary experience that will improve people’s lives. We have designed a product that will change the way people cook by giving them direct access to their favorite chefs, the convenience of expert instruction and the skills they need to be more confident in the kitchen. We are bringing inspiration and joy to cooking.”