Discovery U.S. Hispanic is set to launch Hogar de HGTV, an all-new network offering food and home content to Spanish-language audiences.
Slated to debut on June 30, the network will first be available to Cox Communications’ Contour TV customers, followed by Charter Communications’ Spectrum subscribers by August 1. Hogar de HGTV will feature a mix of content from HGTV, Food Network and Discovery’s lifestyle brands from around the globe, in addition to original productions.
Programming includes Mientras no estabas, Destino con Sabor and Chef a Domicilio, a new series produced entirely from participants’ homes amid the COVID-19 pandemic. Other key programs include En la cocina (The Kitchen), Chopped: Eliminado (Chopped), Cocinando con Ina Garten (Barefoot Contessa), Primos a la obra (Cousins Undercover), Delicias en la playa con Katie Lee (Beach Bites with Katie Lee) and Giada en Italia (Giada in Italy).
“Discovery is already well-regarded as the leader in real-life entertainment, reflected in the success of Discovery en Español and Discovery Familia—which together own nearly a quarter of the total share for all Hispanic cable prime-time viewing,” said Fernando Medin, president and general manager of Discovery Latin America and U.S. Hispanic. “Discovery U.S. Hispanic is dedicated to making a genuine connection to our audience with programming that resonates with their lives, interests and aspirations—and that also best serves the vital, growing U.S. Hispanic marketplace. Combining this commitment, the success of our existing networks and the undeniable global appeal and popularity of HGTV and Food Network, makes Hogar de HGTV a natural complement to our portfolio.”