Blue Ant Media Acquires MagellanTV

Blue Ant Media has acquired the factual content platform MagellanTV for $12 million, expanding its streaming and global channels business.

MagellanTV was founded in 2018 by Greg Diefenbach and Thomas Lucas and operates an SVOD platform as well as AVOD and FAST channels, reaching audiences in 13 countries across more than 20 platforms.

“This acquisition of MagellanTV increases Blue Ant’s scale and adds audiences and distribution capabilities that are highly complementary to our business,” said Michael MacMillan, CEO of Blue Ant. “MagellanTV’s business model is primed for optimization within our global infrastructure, and we’re thrilled to welcome the talented team to Blue Ant.”

Diefenbach will join Blue Ant as executive VP of streaming, overseeing the company’s direct-to-consumer and subscription video businesses, reporting to Carlyn Staudt, president of global channels and streaming. Lucas will remain involved for several months to support the transition.

“Joining Blue Ant creates new opportunities to scale MagellanTV’s platform, while contributing to Blue Ant’s expansion as a leading factual content provider,” said Diefenbach and Lucas. “We look forward to working closely with the Blue Ant team to expand our offerings, unlock synergies, and connect with audiences around the globe.”

The $12 million transaction involves a $6 million upfront cash payment, with the remaining $6 million payable over a two-year period.