Authentic Entertainment Promotes Three


New Authentic Entertainment President Helga Eike has upped Sara Reddy to executive VP of current programming and promoted two others from within the company.

Reddy first joined Authentic, a subsidiary of Endemol Shine North America, in 2007 as a story producer and then served as executive producer on Toddlers and Tiaras and Here Comes Honey Boo Boo for TLC. Most recently, Reddy oversaw development for Authentic, leading efforts for the CNBC series Listing Impossible.

Brian Pargac, who has been with Authentic for six years producing and developing projects for Bravo and The History Channel, will now serve as VP of development. On the heels of helping to build and establish a branded and digital department within Authentic Entertainment, Adriana Garcia has been promoted to director of development.

“Authentic has always been a place that cultivates and promotes homegrown talent,” said Eike. “Sara, Brian and Adriana have all put in the hours, and proven themselves tremendously gifted as storytellers and executives. Sara’s deft touch with characters, Brian’s innate sense of story and Adriana’s out-of-the-box approach to content put them at the top of their game. It’s a privilege to have them as part of the team.”

Reddy added: “I have worked for Authentic off and on for over a decade now and I’ve always considered it my home. I am genuinely thrilled to be overseeing current programming now and to be working closely with Helga, who shares my passion for telling stories that connect with audiences.”