Asian Food Network Picks Up Parade Media Titles

Asian Food Network, Discovery Networks Asia-Pacific’s pay-TV food channel, has struck a deal with Parade Media for five character-led culinary shows, including the ten-part Luke Nguyen’s Railway Vietnam.

The series centers on the titular chef, who, in the latest installment of his series, takes viewers on a culinary railway journey in Vietnam. Nguyen visits ten locations in the country, from the coastline of Hoi An to the majestic mountains of SAPA. In his own engaging style, he cooks some incredible dishes, incorporating some rather unusual ingredients.

Also part of the package is Asia Unplated with Diana Chan (10×30 min.), which follows the MasterChef Australia winner as she explores the local shops, restaurants and markets, providing tips and advice for sourcing ingredients for each dish and cooking up simple but authentic Asian dishes.

Inside the Box with Jack Stein (10×30 min.) sees the British chef immerse himself in cultural and food experiences as he travels around the world to places like Singapore, Bangkok, Zagreb and Lucca. With the help of a local chef, he is challenged to make a new version of a dish that will speak to each place, all from inside his own box kitchen that follows him around the world.

Other ongoing titles acquired by Asian Food Network from Parade Media’s catalog include Everyday Gourmet with Justine Schofield (90×30 min.) and Good Chef Bad Chef (65×30 min.).

“Since its recent evolution, Asian Food Network is more than ever about going beyond the kitchen,” said Anna Pak, VP and general manager SEA of Discovery Networks Asia-Pacific. “This is why we picked Luke’s adventures in Vietnam, Diana’s explorations and Jack Stein’s journeys around the world. We believe that food brings people together, and that it is a vector to get to know Asian cultures better!”

Jacqueline Tan, VP of distribution and operations for Asia at Parade Media, added: “Working with Discovery to bring Luke, Diana and Jack to their Asian home is a recognition of their screen culinary journey as well as the work of our producer teams who tirelessly create more for the audiences.”