3 Ball’s Ross Weintraub Becomes Sole CEO

Ross Weintraub has re-upped with 3 Ball Entertainment and will now serve as sole CEO of the unscripted production company.

Former co-CEO Todd A. Nelson, who is a co-founder of the company, will return to his creative and producing roots via a first-look deal with 3 Ball, while also pursuing new ventures in the tech and start-up space.

Weintraub will continue to run all aspects of the company, working alongside newly appointed 3 Ball President Ronak Kordestani to shepherd and grow the company’s slate of unscripted projects. Weintraub will also focus on expanding 3 Ball’s footprint through joint ventures, pod deals and other strategic partnerships.

“Ross is the ideal executive to helm 3 Ball and navigate this unquestionable period of change and disruption,” said 3 Ball Entertainment Chairman Reinout Oerlemans. “Under Ross’s savvy and strategic leadership, the company will continue to grow and adapt, developing exciting new projects and forging new ventures and partnerships. Ross is an invaluable asset to 3 Ball, and I look forward to continuing our work together.”

Weintraub added, “3 Ball has been my home for 12 years, and during that time I’ve had the privilege of working alongside a top-notch production team, creating content that has helped define genres and shape the industry. The business is evolving at a faster rate than ever before, and we’re doubling down on our commitment to breaking splashy new formats, while also establishing 3 Ball as the ultimate creative hub—aligning with talented producers from across the industry and offering the infrastructure for them to do their best work. These initiatives will be the building blocks that help shape the future of our company.”