Viu South Africa in BBC Studios Volume Deal


BBC Studios has licensed more than 150 hours of content to the Viu streaming platform in South Africa across scripted, docs and kids’ fare.

The pact marks the first sale of the BBC Lifestyle South African commission Homegrown Tastes South Africa, a ten-parter from Rapid Blue featuring award-winning chef and TV personality Lorna Maseko. The deal also includes Luther, Orphan Black and Steve McQueen’s Small Axe, as well as the animated series JoJo & Gran Gran, among others.

Pierre Cloete, commercial director for Africa at BBC Studios, noted, “This deal marks the first with Viu and the first sale of our local commission, Homegrown Tastes South Africa. I’m excited for new audiences to discover BBC Studios world-class content and enjoy our incredible local and British storytelling on the Viu platform.”

Ryan Solovei, country manager for South Africa at Viu, added, “We are always looking to provide quality content for our audience base. This deal marks the first of its kind—this is an indication that there is growth and further opportunities in what is and will continue to be a dynamic entertainment market. This is an indication of Viu’s commitment to South Africa and Africa at large.”