Twofour Scores Abu Dhabi Media Commission


ABU DHABI: Abu Dhabi Media has commissioned a host of factual content from Twofour Arabia as part of a long-term partnership between the two companies.

The commissioned content will feature as part of Abu Dhabi TV’s grid relaunch this December. The upcoming slate include a series on some of the UAE’s most inspirational people and landscapes; as well as one on professional chefs.

Twofour Arabia’s credits include The Footsteps of Thesiger, which aired on Abu Dhabi Media’s Abu Dhabi Al Emarat channel last year. The partnership announced today will see the outfit, based in twofour54’s media city, combining its expertise with that of Abu Dhabi Media’s production teams.

“Abu Dhabi Media is pleased to partner with Twofour Arabia and exchange valuable skills and knowledge," said Haitham Al Kathiri, director of operations at Abu Dhabi TV and re-launch project manager. "We are confident that their international expertise will further enhance our production, as we continue working towards providing high-value content which is appealing and relevant to our audiences in the UAE.”

Charles Wace, group chief executive at Twofour, added, “This is a massively exciting partnership for Twofour—we’re delighted to expand our international output by working with Abu Dhabi Media on fresh new formats. We look forward to growing our creative team to produce a new and returnable slate of programs in the Arabic language.”