Trio of Turner Channels Join Kwesé TV Lineup


Econet Media has inked a multi-territory broadcast deal with Turner that will see the kids’ channels Cartoon Network and Boomerang, as well as the news network CNN International, launching on Kwesé TV.

Cartoon Network, Boomerang and CNN International are slated to become available on the African broadcaster as of Wednesday, May 3. All three channels will be offered via satellite television and on the Kwesé mobile app, allowing audiences to enjoy content wherever they are across the continent.

Joseph Hundah, the president and group CEO of Econet Media, said: “We are a relatively new broadcaster with ambitions to become one of Africa’s leading networks. Our objective is to give more viewers in Africa access to the best in international and local content. This agreement with a global leader like Turner strengthens our proposition and takes us closer to achieving our goal. Turner’s superior content offering will appeal to our diverse audiences across the continent.”

Jaime Ondarza, the senior VP for Southern Europe and Africa at Turner, noted: “Partnering with Kwesé reflects our commitment to expand our presence and our consumer base across the African continent. With this new step in the development of Turner in Africa, we bring our content to more fans and audiences, across more screens.”

Hundah added: “Our aim is to be the number one source for the local and global news in Africa. Ensuring that our audiences are kept up-to-date with information that is relevant to them in a fast-paced and constantly changing global context is critical to us.

“In addition to its up-to-the-minute coverage of global issues, CNN International’s comprehensive coverage of issues affecting the continent makes it a perfect fit for us. In particular, its excellent coverage showcased on programs like African Voices, Inside Africa, Africa View and CNN Marketplace Africa will appeal to our viewers.”