StarSat Adds Aforevo Channel to Lineup


JOHANNESBURG: StarSat is bringing the Aforevo channel to its pay-TV platform, delivering movies, comedy shows, gospel music, high-life music and talk shows for African viewers.

Aforevo has two components: Aforevo Movies, showcasing a wide range of local movies on offer, and Aforevo Music TV, which takes a look behind the scenes of popular musicians. It showcases a wide variety of locally produced music content.

Michael Dearham, StarTimes’ VP and managing director of the media division, said, “Consistent with StarTimes’ mission and values, our search for quality TV channels and award-winning television programming is at the heart of our commitment to service excellence. We are pleased to announce our partnership with Aforevo, whose exciting channel will most certainly add great entertainment value and diversity to an already stunning lineup of channels on our digital platform.”

Murphy Anawana, Aforevo’s founder, said, “We’re regarded as a leading YouTube network provider of African content. African people want to consume content that depicts their everyday lives and content that they can relate to, in their desired languages. We want to reach all parts of the African continent—creating, distributing and celebrating the wonderful African content, starting from movies to tutorials and every other content in between. As such, this partnership with StarSat will provide our viewers with more options to consume our content. Connectivity is still a challenge on the continent and StarSat has helped us overcome this challenge.”

“As Nollywood seems to have captured the imagination of Africans in particular, Aforevo is supremely glad to be a part of the solution that brings the whole Nollywood revolution and entertainment experience to the doorstep of non-English-speaking sub-Saharan Africans,” said Afam Anawana, the CEO of Aforevo. “With StarTimes and Aforevo having seen the potential of this niche that Aforevo TV occupies, and StarTimes having wholeheartedly opted to carry Aforevo TV, exciting times await the target audience of French-speaking Africans.”