Red Arrow Inks Deal with Sync Media


MUNICH/DUBAI: Red Arrow International has made a formats representation and co-production agreement with Sync Media for the Middle East and North Africa (MENA).

Under the deal, Sync Media will exclusively represent and produce Red Arrow International’s formats in the region. Sync Media, a multiplatform content creation company, is led by CEO Karim Sarkis, producer and production manager May Nassour and operations and technology expert Sarkis Semaan.

Sarkis stated: “Demand for premium content across television and the web in the MENA region is higher than ever. By combining Red Arrow’s fantastic catalogue with Sync Media’s localization expertise, we know we can create excellent programming for the region’s broadcasters, brands and audience.”

Jens Richter, the managing director of Red Arrow International, added: “I am thrilled to partner with Karim and his team. With their unique track records, they are perfectly positioned to intensify Red Arrow International’s presence in Middle East and North Africa. They are the best of the best in this region and know exactly what broadcasters are looking for.”