Motorsport Network in JV for MENA Expansion


Motorsport Network has set up a joint venture with Triangle Media to expand its presence across the Middle East and North Africa (MENA).

The digital platform that serves as a destination for automotive and motorsport fans will work with the Middle Eastern communication and event management company on localizing its products for the region. The joint venture is looking to leverage the increasing interest in motorsports and cars in MENA, which hosts F1 Grand Prixs in Abu Dhabi and Bahrain and MotoGP in Qatar. Saudi Arabia will host the Dakar Rally in 2020.

Yavor Efremov, Motorsport Network CEO, said, “The Middle East region is a land of motorsport and automotive passion: with two Formula 1 GPs, a Moto GP race, Formula-E and now the Dakar Rally as well as international car shows, and many other events, there was no doubt we had to strengthen our position in this region, to fuel the passion of Middle East fans and leveraging our partnerships while contributing to raise the profile and coverage of regional events on the international scene.”

Ahmed Al Shehhi, Triangle Media’s co-founder, added, “We are proud to partner with Motorsport Network. Together we are building a go-to-market platform for the entire motorsport and automotive regional ecosystem, as well as a destination for international advertisers. We are thrilled by the vast opportunity lying in front of us.”