The MENA-focused online content marketplace mena.tv has launched an offer of shares in the business, as it looks to raise in excess of $350,000.
Mena.tv is offering shares through the global equity crowdfunding platform Eureeca.com. The funding effort is targeting individuals rather than companies, with investments as low as $500 accepted.
The mena.tv platform was established to bolster the billion-dollar B2B market in premium TV content in the MENA region. More than 630 content buyers have so far registered with the platform.
“We are now at a crucial stage in our growth,” commented Founder and CEO Nick Grande. “We want to make ‘checking in’ an essential part of the day for every content professional in the region—even if it’s just to respond to a message from another member. To achieve this, we need to invest in our platform and recruit to strengthen our marketplace operations.”
Rather than targeting venture capital investors with its initial raise, mena.tv is focusing instead on the TV industry itself. Grande explained: “We want our users to benefit directly from our growth. As shareholders, they will evangelize the platform and drive network effects much faster than conventional marketing.”