FremantleMedia International Lands Volume Deal in Africa


FremantleMedia International (FMI) has secured an agreement with Econet Media’s pay-TV network Kwesé TV, which will bring such shows as Project Runway: Fashion Startup to viewers in Africa.

The deal consists of more than 300 hours of programming from the FMI catalog. Titles include The Lie Detective, Jo Frost: Nanny on Tour, season one of the U.S. game show Match Game and season 14 of the U.S. version of Family Feud. Kwesé TV subscribers can also enjoy factual programs such as I Am, My Brain and Me, The Cars That Made Us and Soundbreaking from FMI. Kwesé TV also licensed a number of scripted series from FMI for the region, including the supernatural drama series The Returned and the biopic Mary: Making of a Princess.

Anahita Kheder, FremantleMedia International’s senior VP for the Middle East, Africa and Southeastern Europe, said: “This deal highlights the scale of our library, and our ability to deliver a wide-ranging slate of shows to a diverse audience. We are very excited to be partnering with Econet to satisfy viewers’ demands for quality, premium programs.”

Joseph Hundah, the president and group CEO of Econet Media said, “The partnership with FremantleMedia affirms our commitment to provide fresh, rich and entertaining programming to the discerning African viewer. The content we have acquired provides an additional dimension to our premium international offering which we are sure will captivate audiences and cater to every viewing appetite.”