English Club TV Launches in Morocco & UAE


LONDON: The educational channel English Club TV has launched in Morocco to Maroc Telecom subscribers and in the United Arab Emirates on the DU network.

In Morocco, the channel is available through the basic package in SD format. The deal was reached between ECTV Network Limited and Maroc Telecom.

Andrew Semchenko, the CEO of ECTV Network Limited, said: “We are very pleased to have started cooperating with Maroc Telecom. Despite the fact that English is not widely spoken in Morocco, it is an international language used in every aspect of life: business, politics, science, medicine, tourism, etc. So I’m confident that the English Club TV programs, such as Perfect English, English Up and English 911 will help the Moroccan people who desire to learn English to increase their international mobility and give more opportunities to interact with the international community.”

Added Mostafa Farissi, the head of new media and multiplay in the marketing department of Maroc Telecom, noted: “We are exceptionally happy to have started broadcasting English Club TV, a channel that can play such a valuable and vital role in education. Thanks to English Club TV and its edutainment programs, Moroccan viewers will learn faster, easier and in a new exciting way.”

Meanwhile, the channel will also be available on the DU network’s basic package in SD format. ECTV inked the United Arab Emirates deal with SAWA Media.

“Expats from all over the world have always played an important part in the development of Dubai as an international city, attracting millions of tourists every year,” Semchenko said. “The English language is an important communication tool amongst the many different nationalities living in UAE for business and cultural exchange. With the innovative educational content of the English Club TV channel, together with SAWA Media we are creating a fun and easily accessible environment for those who want to learn and improve their English language skills in an effective and exciting way.”

Ali Ajouz, the managing director of SAWA Media, commented: “We are pleased to finally bring a high-quality English-language learning channel to this region. We are confident that this channel will attract a large number of viewers who are keen to improve their communication skills, especially in a country where almost 80 percent of its population come from over 200 countries and rely mostly on the English language for their interaction.”