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Africa Pay-TV Subscriptions to Increase by 17 Million


By 2025, Africa is expected to have 47.3 million pay-TV subscribers, up from 30.7 million at the end of 2019.

Nigeria will contribute 10 million of the 17 million new subscribers over the time period, according to a new report from Digital TV Research. Between 2019 and 2025, African subscriber numbers are expected to rise by 54 percent, though pay-TV revenues will rise by only 31 percent, an indication that subscribers will pay less. Pay-TV revenues are slated to reach $7.20 billion by 2025, up by $1.72 billion.

Three groups accounted for 93 percent of sub-Saharan Africa’s pay-TV subscribers in 2019, all of which provide a satellite-TV platform and a pay DTT platform. Multichoice had 14.56 million subs across satellite TV platform DStv and DTT platform GOtv by end-2019, a total set to grow to 18.05 million by 2025. France’s Vivendi had 4.73 million subs to its Canal Plus satellite-TV platform and Easy TV DTT platforms and will climb to 7.35 million over the same period. StarTimes/StarSat is anticipated to see growth from 9.10 million subs to 16.39 million.

Simon Murray, principal analyst at Digital TV Research, said: “Despite the strong subscriber growth, competition is intense. Prices and ARPUs are falling as rivals fight to gain subscribers.”

About Chelsea Regan

Chelsea Regan is the associate editor of World Screen. She can be reached at [email protected]


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