ZAG Names Head of Toy Division Global Sales

Former Zuru executive James Nunziati has been appointed as head of global sales for the ZAG Play toy division.

Based in Los Angeles, Nunziati will build, drive and lead the global sales operation for the toy division, developing and executing a sales roadmap and establishing mutually successful relationships with customers and retailers by aligning with their needs and providing solutions that meet their business objectives.

The ZAG Play toy division is part of ZAG Play, which is helmed by Julian Zag, executive VP of global operations and head of consumer products. Nunziati will report to the division’s senior VP, Helena Perheentupa.

“At the new ZAG Play toy division, we are committed to the development of a broad range of innovative toys that are deeply tied to the DNA of our brands and that are complementary to products created by our trusted licensing partners in the toy space,” said Perheentupa. “As we gear up to present our first original broad product range at Nuremberg Toy Fair at the beginning of February 2023, James’ wealth of expertise and relationships will be invaluable to support our launch.”

“I’ve been observing ZAG’s phenomenal growth over the last couple of years and am delighted to be joining the company at such a transformative time,” added Nunziati. “ZAG has developed amazing content, and it will be exciting to create and deliver imaginative toys that will empower children through aspirational play, supplementing products developed by ZAG’s trusted licensing partners to keep the company’s brands highly visible at retail.”