YFE Expanding MENA Presence

Your Family Entertainment (YFE) has granted SAWA Rights Management exclusive rights to distribute Fix&Foxi TV and, for the first time, RiC.today across the MENA region.

The collaboration will bring YFE’s programming into homes, hotels and family-friendly venues, with SAWA Rights Management distributing both channels to telecom operators and the hospitality industry across the region. Fix&Foxi TV is available in English and Arabic and RiC.today in English and German.

“We are thrilled to collaborate with SAWA Rights, a distinguished partner in content distribution for the Middle East and globally,” said Armin Schnell, executive VP of sales of Your Family Entertainment. “SAWA’s expertise and dedication to quality make them the ideal representative to bring Fix&Foxi and RiC.today to new audiences. Together, we’re opening doors to trusted, family-friendly programming that families and children can enjoy and learn from.”

Ali Ajouz, CEO of SAWA Rights Management, said: “SAWA is excited to partner with YFE Network to bring Fix&Foxi and RiC.today channels to the MENA region. This collaboration underscores our commitment to our customers by continuously expanding our channels’ portfolio, providing our customers with over 300 unique TV Channels from around the world. By securing these exclusive rights, we are not only enhancing our offerings but also setting a new standard for family and kids’ entertainment in the region which aligns with our mission to continuously expand our portfolio with premium content that resonates with viewers of all ages.”