Xilam Secures Publishing Partners for Oggy & More

Xilam Animation has inked publishing and licensing agreements for several key properties, including Oggy and the Cockroaches, in France.

Hachette Livre was appointed as the master publishing partner for Oggy and the Cockroaches and Zig & Sharko, as well as the preschool brand Paprika. Panini is on board to launch Oggy and the Cockroaches sticker collections and magazines.

Hachette will develop chapter, story, activity and novelty book formats, in addition to stationery lines, across the trio of brands. The items will be available at mass, book and toy retailers, as well as online. Oggy and the Cockroaches and Zig & Sharko titles will be released from Q4 2018, with the first Paprika preschool titles following in 2019. The deal marks the launch of the first-ever chapter books for Oggy and the Cockroaches and Zig & Sharko, and the titles will be published under Hachette’s Bibliothèque Rose brand.

Xilam’s agreement with Panini will see the launch of Oggy and the Cockroaches collectible stickers and albums, as well as a quarterly magazine. Available at news kiosks and mass market retailers and on Panini’s websites, the branded sticker collection and magazine will be based on the fifth season of the show, titled Oggy Through the Ages.

The French licensing program for Oggy and the Cockroaches is spearheaded by new master toy partner Lansay, which launched its first permanent line in January. For Christmas 2018, Lansay will introduce a new action game. Additionally. CCI is gearing up to launch its first shoe range this autumn/winter.

“We are thrilled to welcome Hachette Livre and Panini on board the licensing programs for our key brands, which continue to rank in the top-rated shows among kids aged 4 to 10 years in France,” said Marie-Laure Marchand, the senior VP of global licensing at Xilam Animation. “These top-class deals will strengthen the merchandise offering in our home territory, and we’re confident both partners have the expertise to effectively translate the DNA of our brands, giving fans more exciting ways to engage with our shows beyond the small screen.”