Xilam Secures Master Toy Partnership for Oggy Oggy

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Xilam Animation has signed Simba Dickie Group as the global master toy partner for its preschool series Oggy Oggy.

Simba Dickie Group will develop a range of items for the Oggy and the Cockroaches spin-off, including plush, figurines, playsets, accessories, vehicles, collectibles, sand buckets and more, set to debut in late 2022.

The toy collection will initially release in France, Italy, Germany and the U.K. to coincide with Oggy Oggy‘s broadcast extension to Super RTL (Germany), Discovery (Italy) and France Télévisions (France) in September 2022. In spring 2023, the toy collection will be extended to Poland and Spain.

Capucine Humblot, head of licensing and merchandising at Xilam Animation, said: “The magic of the Oggy Oggy series comes from its toyetic nature and the playful promise we make to audiences that the heroes they enjoy on-screen will look exactly the same as the merchandise they’ll soon be able to play with. With Simba Dickie Group, we’ve found the ideal partner to capture the charming world of Oggy Oggy and know that their vast expertise, innovative approach and high-quality products will result in a toy offering that stimulates young imaginations and creativity, as well as giving fans a chance to recreate their favorite stories at home.”

Werner Lenzer, licensing and strategic development manager at Simba Dickie Group, added: “Oggy Oggy is an outstanding new preschool property which fascinated us from Xilam’s very first presentation. The colorful design, storytelling full of humor and positivity make Oggy Oggy so special, and we know kids all over the world will love it. The team at Simba Toys is looking forward to developing a toy line for Oggy Oggy that will bring all the fun of the series into children’s rooms.”