WildBrain Spark Report on Digital Influence of Generation Alpha
July 16, 2021
WildBrain Spark has published The Streaming Generation: Shaping the Future of Family Advertising, a new study completed in partnership with Ipsos MORI that explores the influence of Generation Alpha, the first fully digital cohort of kids.
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Keynotes slated for the TV Kids Summer Festival, taking place from June 6 to 9, include Disney Branded Television’s Ayo Davis, BBC Studios Kids & Family’s Cecilia Persson, media cartographer and thought leader Evan Shapiro, Builder Brothers Dream Factory’s Drew and Jonathan Scott, M6 Group’s Maud Branly and many others. Check out the full schedule here and sign up for your free registration here.