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WildBrain Spark Report on Digital Influence of Generation Alpha

Chelsea Regan July 16, 2021 Top Stories

WildBrain Spark has published The Streaming Generation: Shaping the Future of Family Advertising, a new study completed in partnership with Ipsos MORI that explores the influence of Generation Alpha, the first fully digital cohort of kids.



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About Chelsea Regan

Chelsea Regan is the managing editor of World Screen. She can be reached at cregan@worldscreen.com.

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