WildBrain Spark has published The Streaming Generation: Shaping the Future of Family Advertising, a new study completed in partnership with Ipsos MORI that explores the influence of Generation Alpha, the first fully digital cohort of kids.
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This first half of the TV Kids Summer Festival super panel on the massive kids’ AVOD opportunity featured WildBrain Spark’s Jon Gisby and Roku’s Ashley Hovey discussing working with content and ad partners.
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The TV Kids Summer Festival this June will feature a super session focused on the AVOD landscape, delivering platform perspectives from WildBrain Spark’s Jon Gisby and Roku’s Ashley Hovey as well as insights from Jetpack’s Dominic Gardiner and Xilam’s Charles Courcier.
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Jon Gisby, the executive VP and managing director of WildBrain Spark, talks about the expanding role of AVOD within the kids’ content industry and how the pandemic has accelerated the co-viewing trend.
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WildBrain Spark has partnered with Copenhagen Bombay to co-produce the third season of the non-dialogue 3D-animated comedy series Kiwi & Strit.
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WildBrain Spark has signed a deal with Cosmos-Maya to grow the non-dialogue comedy series Eena Meena Deeka on YouTube and other AVOD platforms.
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WildBrain Spark has secured a deal with the U.S.-Korean production company Park Star Media to co-produce and launch the new digital-first kids’ superhero series Super Binks.
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WildBrain Spark has inked a deal with Funrise Toys to support the launch of the collectible doll brand BFF Bright Fairy Friends with a digital-first content strategy.
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