WildBrain Spark has launched a dedicated channel of subtitled content for kids on its YouTube network, in support of the Turn on the Subtitles (TOTS) literacy campaign.
WildBrain Spark’s Literacy for Kids channel features popular episodes from its library of kids’ shows, including Yo Gabba Gabba, In the Night Garden and Rev & Roll, with same-language subtitling. New episodes will be published weekly and are available globally in English.
Jon Gisby, executive VP and managing director at WildBrain Spark, said: “We knew we wanted to support this valuable initiative from its inception and have now launched a dedicated 100% subtitled WildBrain Literacy for Kids channel. TOTS has a simple message backed by compelling research and the benefits are significant and important, as well as aligning completely with our values. With kids spending so much time at home viewing content, and parents seeking to support home-learning, this initiative is also incredibly timely.”
Oli Barrett MBE, co-founder of TOTS, added: “Alongside the support of parents and teachers, we believe that responsible businesses have a potential role to play in improving the literacy of young people around the world. The leadership shown by WildBrain Spark is hugely appreciated and we hope that others will be inspired by their example.”