WildBrain & Mattel TV Pact for Season 12 of Fireman Sam

WildBrain and Mattel TV are bringing brand-new Fireman Sam episodes to global audiences with a green light for season 12 of the hit preschool series.

Set to be delivered beginning summer 2020, the new season features 13 11-minute episodes and an hour-long special titled “The Rise of Norman-Man.” Season 12 will see Fireman Sam return for more heroic animated adventures in the accident-prone Welsh town of Pontypandy.

In addition, WildBrain has secured a raft of new linear broadcast and streaming platform deals across seasons 10, 11 and 12 of the series. Netflix has picked up seasons 10 and 11 for CEE, the U.K. and Ireland, Benelux, Italy and France. Season 11 has also been picked up by Turner (MENA), Amazon Prime Video (Germany and the U.K.), Disney Channel (India), Showmax (Africa), NRK (Norway), RTS (Switzerland) and Roku (the U.S.). Season 12 has been acquired by ABC (Australia), Hop! (Israel) and RTL (the Netherlands).

“Fireman Sam continues to generate strong global ratings and delight young viewers with its action-packed adventures and heroic characters,” said Josh Scherba, president of WildBrain. “We’re looking forward to working with Mattel TV on fresh new episodes and an exciting extended special as we further propel Fireman Sam’s success across international markets.”

Frederic Soulie, senior VP of content distribution at Mattel, said: “Fireman Sam is a wholesome and entertaining IP that resonates incredibly well with audiences around the world, particularly in Europe where it remains a perennial favorite TV show with high brand awareness. We are delighted to be announcing this new season and special that demonstrates both Mattel’s and WildBrain’s commitment to the longevity of the show and continuous expansion of the brand.”