WildBrain Enters First-Ever Co-Production Deal

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DHX Media’s WildBrain has tied up with Brazil’s Alopra to co-produce the second season of Hydro and Fluid, a slapstick comedy series on YouTube.

WildBrain is acquiring a 50 percent stake in the show’s first two installments. Hydro and Fluid follows the adventures of two water capsules who escape from a lab after gaining life in a failed experiment. The 26×1-minute sophomore season debuts on YouTube next month.

“This agreement builds on WildBrain’s proven ability to manage and grow children’s content on YouTube,” said Jo Parkinson, the head of operations at WildBrain. “In just five months of managing Hydro and Fluid on our network, WildBrain has garnered more than 50 million views and over 200 million minutes of watch time for season one. Now, as co-producers, we’re excited to team up with Alopra for an all-new, original second season of Hydro and Fluid, and we’re confident there’s plenty of room to further grow the YouTube audience for this unique and funny show.”

“We pride ourselves on producing top-notch quality content for kids of all ages to enjoy on YouTube, so who better to team up with than WildBrain, a proven leader in this space,” added Nicholas Paim, the CEO of Alopra Studio and director of Hydro and Fluid. “Audiences are sure to love the new Hydro and Fluid content, as it incorporates all the elements of comedy and sillyness that they initially fell in love with. With the WildBrain team on board, we look forward to building on the success of the first season.”