WildBrain CPLG Unveils New Partnerships Team


WildBrain CPLG has created a new partnerships team, which will be led by Meike de Vaere.

The new team will incorporate all operations from the previous client services unit and will steer the strategic alignment of processes for partners to maximize opportunities for growth and efficiency. De Vaere, who was previously business development director, has been promoted to the newly created position of VP of partnerships and business development.

With her promotion, De Vaere joins WildBrain CPLG’s senior leadership team and reports to Maarten Weck, executive VP and managing director.

The partnerships team will streamline integrated partner solutions in marketing, retail, creative, legal and financial services across the agency’s portfolio, including WildBrain-owned brands. Business development will continue to be integral to De Vaere’s role and team focus.

Within the structure of the new partnerships team, there will be a key partnerships team led by WildBrain CPLG’s Brenda Draaisma, who has taken on a global role as director of key partnerships. She will oversee key partners in the business and be responsible for building and maintaining strategic relationships. John Taylor, VP of Northern Europe, will continue to lead operations in the Benelux region.

WildBrain CPLG’s portfolio of lifestyle and corporate brands will continue to be managed under the agency’s dedicated lifestyle division.

Weck said: “As we continue scaling up and significantly expanding our global footprint, we’re committed to ensuring we’re the best strategic partner for all brands and licensors in our portfolio. The launch of our partnerships team, with the hugely talented Meike at the helm, will offer a unified and seamless approach for partners looking to fully benefit from our comprehensive global capabilities and local expertise.”

De Vaere added: “We have a fantastic and valued portfolio of brands at WildBrain CPLG, and we’re deeply committed to offering the best possible partnerships. This exciting step will offer partners an unrivaled integrated and proactive approach across all our services globally, and I look forward to continuing to grow and sustain valuable relationships driving success for the long-term.”