WildBrain CPLG Expands The Cat in the Hat Licensing Program

WildBrain CPLG has added a host of new licensing partners for Dr. Seuss’s The Cat in the Hat in preparation for the 2026 release of a new animated feature film.

Among the new licensees is adidas, which launched a The Cat in the Hat-themed adult shoe in the U.S. at Foot Locker and Champs on July 17. This marks the shoe maker’s third collaboration for a Dr. Seuss title.

Additional licensees that will introduce The Cat in the Hat products later in 2024 and into 2025 are Commonwealth Mint, for a range of collectible coins across the U.K., EMEA, the U.S., Canada, Australia and New Zealand, and Winning Moves, for games across EMEA, Australia and New Zealand.

In the U.K., WildBrain CPLG has signed on Pyramid International for gifting and stationery items, Danilo for greeting cards, Brand International for footwear and RMS for games.

These new partners have joined the licensing program ahead of the March 2026 debut of a new The Cat in the Hat animated feature film. From Warner Bros. Pictures Animation and Dr. Seuss Enterprises, the film stars Bill Hader (IF, Inside Out) in the title role.

“Everyone loves The Cat in the Hat and with the upcoming film, traction for the brand continues to build at retail,” said John Taylor, VP for Northern Europe at WildBrain CPLG. “The adidas collaboration really shows the creative opportunity for products based on this playful property with such a rich heritage. We’re seeing consistent demand for iconic franchises with proven appeal, and Dr. Seuss’s IP continues to drive multi-generational licensing partnerships.”