WildBrain CPLG Adds Unicorn Academy to Roster

WildBrain CPLG has expanded its partnership with Spin Master Entertainment, taking up representation for Unicorn Academy in the Nordics, Iberia, Italy and Benelux.

The licensing strategy for Unicorn Academy will target licensees and retailers with apparel and accessories, home decor, health and beauty and back-to-school paper products. WildBrain CPLG will also manage location-based entertainment rights for the brand.

Unicorn Academy is a Netflix original CGI-animated franchise that includes a 72-minute movie special and eight 22-minute episodes, as well as short-form content on YouTube. More content is set to come in 2024. The series is adapted from the best-selling books written by Julie Sykes and originated and published by Nosy Crow.

“Expanding our successful relationship with Spin Master by adding the magical Unicorn Academy to our slate highlights the success of our approach—using global expertise at a local level to offer bespoke consumer programmes to grow brands,” said Meike de Vaere, VP of partnerships and business development at WildBrain CPLG. “The addition of LBE rights is particularly exciting, as there are significant opportunities for this area of business in 2024 and beyond.”