WBDGCP Launches Beetlejuice Beetlejuice Product Collection

Warner Bros. Discovery Global Consumer Products (WBDGCP) has launched its product collection for Tim Burton’s Beetlejuice Beetlejuice, the long-awaited sequel to 1988’s Beetlejuice.

In the toys, games and collectibles category, Funko will introduce new Pop! figures inspired by Beetlejuice, Lydia Deetz, Astrid, Bob and Delores. A themed UNO card game featuring a special “Beetlejuice Beetlejuice Beetlejuice” rule will be coming later in August.

McFarlane Toys will release limited-edition six-inch scaled posed figures for the holiday season, and NECA will introduce prop replicas, figurines and more this fall. Themed playing cards from theory11 will debut September. Jazwares will introduce Beetlejuice Beetlejuice Squishmallows. Also, 20,000 Ultra Rare Beetlejuice Beetlejuice pieces will be hidden in MGA’s Miniverse Make it Mini Halloween collection.

In the fashion and retail category, Primark will launch a themed collection in collaboration with Oscar-winning costume designer Colleen Attwood that captures the essence of the gothic aesthetic, with black-and-white stripes, lace and dark tones. Target will offer a collection for juniors and kids, inspired by the new film’s Astrid and her Northanger Prep school style. Forever 21 will introduce over 40 apparel items and accessories for women, men and kids.

Dolls Kill will also release a collection inspired by Beetlejuice Beetlejuice, as will Vixen and La Femme en Noir. Cakeworthy will debut a theme collection featuring classics like their flannels and graphic tees, as well as street and loungewear. Hot Topic will sell hoodies, cardigans, dresses and more.

Taylor Joelle will launch three tutu dresses inspired by Beetlejuice, Astrid and Lydia, and Bums & Roses will debut themed bamboo children’s essentials.

For the accessories and footwear category, Diff Eyewear will drop themed sunglasses; Loungefly will release a mini backpack, crossbody bag and a wallet; and HEYDUDE will introduce limited-edition black-and-white striped shoes with glow-in-the-dark beetle designs.

Costumes and decorations items will be released by Party City, Rubies and Spirit Halloween, as well as Gemmy and Michaels.

Additionally, on August 20, Saks will launch its Beetlejuice Beetlejuice partnership with a merchandise collection featuring ready-to-wear apparel from Rodarte and jewelry from Fabergé. It will also run an immersive Beetlejuice Beetlejuice window display at the Saks Fifth Avenue New York flagship store from August 23 to September 9.

“Beetlejuice is more than just an iconic character; he’s a timeless symbol of mischief, charm and unbridled creativity,” said Robert Oberschelp, head of global consumer products at Warner Bros. Discovery. “And who could forget his black-and-white striped suit? As we eagerly anticipate the release of the new film, Beetlejuice Beetlejuice, there was a lot to draw inspiration from. Each item celebrates Beetlejuice’s irreverent spirit and the cult phenomenon the character embodies, inviting fans around the globe to immerse themselves into the eccentric world of Beetlejuice like never before!”