WarnerMedia Appoints for Kids’ Acquisitions in AsiaPac

WarnerMedia has tapped Melissa Lim as the new head of content acquisitions and co-productions for its kids’ networks in the Asia Pacific, which include POGO, Cartoon Network and Boomerang.

Lim also advises on licensing content to drive the growing slate of kids’ and family programming on the regional streaming service HBO GO in Southeast Asia. Her key areas of focus are exploring co-production opportunities and acquiring kids’ content for the region.

She is based in Singapore and will be working closely with counterparts in the original production and development team, as well as programming. Lim will also be working with colleagues from other WarnerMedia acquisitions teams in the U.S., EMEA and LatAm. She reports to Leslie Lee, head of WarnerMedia Kids APAC.

“Pinpointing and securing the world’s best third-party animation that sits perfectly alongside our originals is no easy task. I know that Melissa’s experience and passion will ensure we provide our fans a complete on-brand entertainment experience,” said Lee. “Her role is particularly important at a time when our networks are evolving and expanding viewer demos.”

Lim’s previous roles include stints at MTV Asia and StarHub, and most recently, she was managing co-production and acquisitions at Disney for its channels and regional streamer.