Vontélle Eyewear Pacts with ViacomCBS Consumer Products

Vontélle Eyewear is working on a children’s eyewear line centered around Nickelodeon characters.

The deal with ViacomCBS Consumer Products will see the Black-woman-owned luxury eyewear brand rolling out three to four new frames a year based on characters from Nickelodeon shows, including Baby Shark’s Big Show!, PAW Patrol, SpongeBob SquarePants, Rugrats and Teenage Mutant Ninja Turtles. The line will be available beginning this December.

“We are excited to be partnering with Nickelodeon and their team for our new children’s line,” says Tracy V. Green, co-founder of Vontélle. “Being recognized by a global brand like Nickelodeon to license their characters to develop our unique and bold eyewear into a children’s line is truly an honor.”

“As the first Black-woman-owned eyewear business to have a licensing deal of this magnitude with Nickelodeon, we are ecstatic and look forward to our growing partnership,” says Nancey Harris, co-founder of Vontélle. “Our creative ways of approaching our designs reflect Nickelodeon’s overall brand style, and we are thrilled to put the Vontélle twist to them.”