Viacom18 Consumer Products Debuts Garfield Birthday Collection

Viacom18 Consumer Products and Paramount Consumer Products have launched an exclusive Garfield collection in celebration of the brand’s 45th anniversary across India.

The multi-category line from Reliance, Azorte, Celio, Bewakoof, Athlizur and The Souled Store includes Garfield-themed shirts, T-shirts, sweatshirts and athleisure wear. In addition, Viacom18’s Roadies Koffeehouz will offer exclusive discounts on coffee and food.

Viacom18 Consumer Products will promote the new range through initiatives across its brands. MTV India, Voot and Colors will join in the anniversary celebration across digital platforms.

“Garfield is a legendary cartoon—a pop-culture mainstay with a universal connect,” said Sachin Puntambekar, business head of consumer products at Viacom18. “We’re delighted to celebrate the iconic orange cat’s 45th anniversary, with an exciting multi-category range. We are certain that Garfield fans will love the collection.”