UYoung to Rep Herotainment’s Smighties in China


Herotainment has partnered with UYoung to bring the YouTube animated series Smighties to China.

The fantastical comedy series was created by Herotainment co-founders Caryn Teman and Wade Teman, and boasts an Emmy-winning writing and composing team whose credits include DuckTalesWinnie the Pooh and Super Wings. Aimed at children ages 4 to 8, the show follows six small and mighty heroes from a magical land as they embark on an adventure. Smighties initially launched on YouTube Kids in July 2017.

Clara Young, the VP of international business at UYoung, said: “We are delighted to be representing Smighties in China. We know that the series’ themes of friendship, teamwork and heroism will resonate well with Chinese children and parents, and we look forward to talking to our broadcast and consumer products partners about this engaging and adorable series.”

Wade Teman, co-founder of Herotainment, added: “We are really excited that our lovable Smighties are starting a brand-new adventure in China, and know they are in good hands with UYoung. We believe that Smighties will capture the hearts and imaginations of children across China.”