UYoung Unveils Educational SVOD Service, App


UYoung has launched Ukids, a new, safe one-stop service of global children’s programming for families in China.

The SVOD service and dedicated kids’ app contain curated content chosen for its educational value, ranging from STEM, arts and crafts and nature to socioemotional programming. Ukids features more than 3,000 episodes of animated content, available in both English and Mandarin. Among the titles on the platform are Peppa Pig, Bob the Builder, Fireman Sam, Thomas & Friends, Bitz & Bob, Octonauts, Sesame Street, Hey Duggee, Messy Goes to Okido and some BBC documentaries.

Brand-new content, such as Moon and Me and Love Monster, will be regularly added to the service through updates. More than 1,000 songs and audio stories are available as well. UYoung has partnered with Skyship Entertainment to exclusively feature a collection of their children’s songs and shows on Ukids.

The platform’s interface and user-friendly experience features parental controls and is designed to encourage preschoolers to get excited about learning and features support for English learning. A Little Classroom section highlights the educational value of kids’ animated series, consolidates age-appropriate programming and aims to nurture learning habits. The English Education Zone features four stages of learning for children to progress through, from Beginner to Master, classified by the British Council’s team of English-learning experts.

Ukids is available on OTT, iOS, Android mobile and tablet. Ukids also has a dedicated area for parents on Wechat with supplementary information on the benefits of the programming and language courses.

Clara Yang, VP of international business and newly appointed general manager for Ukids, said: “We are delighted to offer this new service tailored to partner parents who are keen to teach and improve their children’s English. UKids is a unique combination of our ability to acquire top-class English-language content from leading international production companies with our dominant position as the foremost children’s entertainment company in China, along with our desire to help children grow and develop by providing educational and entertaining content in a safe and happy environment.”