U.S. PJ Masks Licensing Program Grows

The U.S. consumer-products program for Entertainment One’s (eOne) PJ Masks is continuing to expand, with new offerings slated to roll out beginning this fall and running into early 2018.

Among the products that are set to hit retail across the U.S. in this new wave are a 3D Catboy sports helmet from Bell Sports, Play Wheels PJ Masks kids’ roller skates with knee pads and Play Wheels PJ Masks classic quad roller skates from Bravo Sports, and two new bikes from Pacific Cycle.

Other items debuting soon include Catboy Cat-Car and Geffo mobile ride-ons (Jakks), two battery-powered vehicles (Rollplay), watches (VTech), and PJ Masks headphones, adorned with Catboy, Owlette and Gekko, and an alarm clock that plays the show’s theme song (Jazwares).

“Fans just can’t get enough of PJ Masks and we’re working closely with new and existing partners to expand our offerings,” said Joan Grasso, the senior VP of licensing for North America at eOne Family. “We’re happy to give preschoolers and their families even more opportunities to create their own heroic adventures with these new PJ Masks items.”