Twirlywoos Master Toy Partner Renewed Through 2020

DHX Brands has renewed its agreement with Golden Bear as the global master toy partner for the preschool brand Twirlywoos through 2020.

Golden Bear was first appointed as the master toy partner for Twirlywoos in 2014 and has launched a range of innovative toys for the brand. Originally commissioned by CBeebies, Twirlywoos is available on more than 40 linear and streaming platforms around the world.

“On screen, the lovable Twirlywoos have captured the hearts and minds of preschoolers around the world, and the wonderful toys from Golden Bear have allowed children to extend that enjoyment into real life,” said Tom Roe, the commercial director at DHX Brands. “We’re thrilled to continue our partnership with Golden Bear, and look forward to working with them on Twirlywoos toys in the coming years.”

Barry Hughes, the managing director of Golden Bear Toys, commented, “We are delighted to renew our partnership with DHX Brands on Twirlywoos. Great Big Hoo, Toodloo, Chickedy, Chick and Peekaboo have become core favorite characters for preschool children in the U.K. and beyond, and we are thrilled to be continuing to deliver Twirlywoos toys to them for many years to come.”