Guru Studio has notched up new deals on the animated preschool series True and the Rainbow Kingdom, which first launched on Netflix in 2017.
The show has now been picked up by Clan RTVE (Spain), Carousel (Russia), WarnerMedia’s Boomerang (France, Africa), Mediacorp Okto (Singapore), EBC YOYO (Taiwan), TG4 (Ireland), Spacetoon (the Middle East), Channel 4 (Finland) and Pixel (Ukraine). Gloobinho (Brazil), NET (Indonesia) and Nine (Australia) have acquired season four.
The series has already aired on CBC Kids in Canada, Tiny Pop in the U.K., Gloob in Brazil and Canal Panda in Spain. On AVOD platforms such as YouTube and YouTube Kids, True and the Rainbow Kingdom has garnered more than 650 million views.
“True is building a massive global fanbase with its message of empowering kids to be mindful, compassionate and courageous,” said Jonathan Abraham, VP of sales and business development at Guru Studio. “With the show performing extremely well on top linear channels, we’re continuing to see enthusiasm from new broadcast partners all over the world.”