True and the Rainbow Kingdom Racks Up Broadcast Deals


Guru Studio has signed multiple new broadcast deals for the first two seasons of the animated series True and the Rainbow Kingdom, including with Discovery Frisbee in Italy.

The lineup of other broadcast partners includes Globosat Gloob (Brazil), RTS (Switzerland), DR Ramasjang (Denmark), E-Junior (UAE), Star Channel (Greece), TVB (Hong Kong) and HOP (Israel). True and the Rainbow Kingdom follows True, the show’s bright and fearless heroine, and her cat friend Bartleby as they come to the rescue of Rainbow City’s whimsical citizens.

New True and the Rainbow Kingdom content continues to roll out on Netflix throughout 2019 and 2020 including new episodes, seasonal specials, and a mix of comedic shorts, music videos and songs. The show’s official YouTube channel is at 100,000 subscribers and 100 million views, and the Giphy page now boasts 1.5 billion shares.

As part of the global rollout on linear television, Guru is building a full 360-degree marketing program in each territory. New consumer products for True and the Rainbow Kingdom are launching this fall, including a line of plush from Aurora World. Halloween costumes, activity books and storybooks are also now available across North America.

“The level of interest for True and the Rainbow Kingdom has been incredible,” said Jonathan Abraham, VP of sales and business development at Guru Studio. “The show’s popularity continues to grow and we’re excited to come to MIPCOM with a brand-new season (10×22 min.) available for broadcasters.”