Linda Simensky has been promoted to the post of head of content for PBS KIDS, continuing to report to Lesli Rotenberg, PBS’ chief programming executive and general manager for children’s media and education.
In her new position, Simensky will lead the development of a multiplatform video content strategy for PBS KIDS and will spearhead experimental approaches for new platforms to engage kids and support their learning while developing a slate of content that represents them. Further, she will continue to lead PBS KIDS’ children’s programming and maintain the kids’ content pipeline for PBS stations’ primary channels and PBS KIDS 24/7 channel.
Throughout her tenure with PBS, which began in 2003, Simensky has worked with renowned producers to develop such shows as Daniel Tiger’s Neighborhood, Wild Kratts, Dinosaur Train and Odd Squad. Prior to joining PBS, Simensky served as senior VP of original animation for Cartoon Network. She began her career at Nickelodeon, where she helped build the animation department and launch the popular series Rugrats, Doug and The Ren & Stimpy Show.
Rotenberg said: “Linda is a world-class industry leader who has developed PBS KIDS content that kids love and parents trust. I look forward to her leadership as we expand on our mission of creating high-quality, educational and entertaining multiplatform video content for the next generation of children.”