Thunderbird Distribution Acquires Rights to BooSnoo!


Thunderbird Distribution has acquired global media (excluding the U.K.) and consumer products rights to the new kids’ series BooSnoo!

A Sky Kids original commission, the mixed-media, dialogue-free production encourages both neurodiverse and neurotypical kids ages two and up to follow the little red ball as it leads a calming exploration of landscapes, machines and rooms.

BooSnoo! is co-produced by Visionality and Mackinnon & Saunders. Since debuting in early 2023 on Sky Kids in the U.K., the series has received a greenlight for a second 21-episode season.

BooSnoo! is a special series,” said Richard Goldsmith, Thunderbird’s president of global distribution and consumer products. “There is nothing like it in the market. And it’s exactly the kind of property we’re looking to acquire at Thunderbird Distribution. It has great potential to entertain audiences globally and to develop into a brand with its toyetic sets and its star, the little red ball. We applaud Julian for creating, and Sky Kids for commissioning, a series that has the potential to meet the programming needs of neurodiverse kids but also has very wide appeal to general audiences. Everyone we’ve shown BooSnoo! to finds it fascinating.”

Julian Bashford, show creator, added: “The response to BooSnoo! was immediate. When the first episodes were released, we received amazing emails from parents on behalf of their children, explaining how much they enjoy the show. Most interesting to me was the lack of words in the show and the space given with the sounds and the music. It meant that children, including those who speak very little, can relate to the journey that the little red ball was taking. In a world of TV filled with noise, words, character stories and songs, BooSnoo! stands out as a completely original show for ALL children to enjoy.”