True and the Rainbow Kingdom Deals in Turkey, the Balkans

Guru Studio’s True and the Rainbow Kingdom brand continues to expand its reach, with Fauna Entertainment securing new licensing and media deals in Turkey and the Balkans.

True and the Rainbow Kingdom has been licensed to Cartoon Network Turkey, which will begin airing the show in February 2023, with a debut on Bosnian national television channel Hayatovci in 2023.

Fauna also secured a number of key licensing partners, including Beta Kids (picture and activity books), CA Games (puzzles), Hobby Tex (bedding) and Umit Canta (backpacks), which will all be launching in 2023. True and the Rainbow Kingdom has live musical shows scheduled in Turkey as early as February 2023.

Fauna Entertainment is the exclusive licensing and media distribution partner for Guru Studio’s True and the Rainbow Kingdom in Turkey and the Balkans, managing apparel, publishing, accessories, games, broadcast television, digital media and live shows.

Fauna’s business development director, Beti Hekimoğlu, said, “Building and activating a brand requires not only market expertise but a deep synergy between the brand owner and the agency. Thanks to our fruitful partnership with Guru, we’ve been able to accomplish these exciting and promising achievements in an impressively short time. True and the Rainbow Kingdom has amazing global appeal and will undoubtedly grow in 2023 and beyond.”

“The creative and passionate team at Fauna is executing a 360-degree strategy for True and the Rainbow Kingdom that is already seeing tremendous results,” said Corey Caplan, senior director of international sales at Guru Studio.