Toikido Names Piñata Smashlings Brand Ambassador

Toikido has named magician and influencer Sean Sotaridona, aka Sean Does Magic, as the global brand ambassador for its in-house IP Piñata Smashlings.

Sotaridona now appears as an animated character in the Piñata Smashlings Roblox game for players to find and collect to unlock special rewards. He will also be featured in an animated short that is set to premiere in October.

Toikido plans to grow the Piñata Smashlings brand with an animated series and a product line, including toys, collectibles, apparel and books.

“In developing the Piñata Smashlings IP, we have worked hard to create both the Roblox game and product range simultaneously to enrich fan engagement and truly connect the online digital universe with the off-line physical world,” said Darran Garnham, founder and CEO of Toikido. “By working collaboratively with Sean Does Magic, we are bringing a whole new dimension to the influencer/brand relationship. Together, we have the exciting opportunity to promote Piñata Smashlings to his global audience from within the Roblox game as well as through animation, toys and other brand extensions to come.”

Sotaridona added, “I am super excited to form this partnership with Toikido. Not only does it enable me to support a new and exciting brand in Piñata Smashlings, but being actively involved in the IP and development of the game is truly a unique opportunity. I have no doubt that my audience will love following this journey, and I look forward to engaging with them in digital form very soon in the Piñataverse.”