Russia’s The Riki Group and Joy Culture Media in Beijing have inked an agreement with Tencent Video as an investor in the production of the fourth season of The Fixies.
Per the deal, Tencent will acquire 52 new episodes, as well as 26×15-minute episodes of the new Fixies spin-off Fixie Lab, which is being produced by China’s Joy Culture Media. The first 13 episodes of season four of The Fixies will be completed before the end of December, with 13 new episodes delivered every six months, until completion of the entire 52 episodes by June 2022. The series will be released simultaneously in Russian and Chinese, with English available shortly thereafter.
The Fixies is produced by Moscow’s Aeroplane Productions, which was recently acquired by The Riki Group. It follows the comical misadventures of Tom Thomas and his secret friendship with Fixies Simka and Nolik and their Fixie schoolmates Fire, Digit, Toola and Verda.
Julia Sofronova, producer of The Fixies, said: “We consider this further step in our continued partnership with one of China’s largest companies that specializes in content for kids and families to be the strongest evidence of our characters’ popularity in this country. Five years ago Tencent acquired non-exclusive rights for the first two seasons of The Fixies, then exclusive rights for season three and now they have invested in the production of a new season. This leaves little doubt in Tencent’s faith in the quality of our production and in continued interest for the series from its audience. Moreover, the Chinese audience will be the first to see The Fixies’ new science show, which we are still only dreaming about in Russia.”
Li Yan, CEO of Joy Culture Media, added: “We’re delighted that Chinese children will have a chance to watch season four of The Fixies at the end of this year. The deal is also strategically important for the brand’s development. We are glad to be continuing our exclusive licensing deal with Tencent video as they’re having great success with The Fixies brand in China.”