Televisa, Pol-ka, Federation Team Up for Love, Divina

MEXICO CITY/BUENOS AIRES/PARIS: Televisa, Pol-ka Producciones and Federation Kids & Family have started production on the music-infused daily teen drama Love, Divina.

The 60×45-minute show stars TV and pop star Laura Esquivel (Patito Feo). Love, Divina tells the story of a kind and conscientious teen named Divina who grew up without a family and secretly dreams of becoming a pop star. She takes a group of homeless kids under her wing, and Irene, who is actually Divina’s long-lost grandmother, takes all of them into her home. The series will launch at MIPJunior with episode one.

Love, Divina will debut on eltrece in Argentina in January 2017. It will premiere on Televisa’s digital platform BLIM (Mexico and Latin America) in the first quarter of 2017, followed by broadcast on all of Televisa’s other platforms, including free TV in Mexico. European rights are managed by Federation and Televisa, and ROW by Televisa.

“Teen audiences have become very demanding; they respond to real-life stories and are not an easy viewer to capture,” commented Maca Rotter, the managing director of Televisa consumer products. “Televisa started creating tween and teen series 15 years ago and has been evolving with the audiences ever since, adding platforms and technology, and perfecting the ideal mix of drama, music and humor, which is at the basis of our success.”

Manuel Marti, the director of international development and production at Pol-ka Producciones, said: “The challenge of this show has been to think of it as a multiplatform project, so we have had to establish and coordinate several production units for the linear, digital, social media and second-screen content. The result is a seamless narrative that exists on various platforms at the same time, providing different levels of engagement, and creating content that builds a new kind of relationship with the audience.”

“We are delighted to be partnering with such respected experts in the field of international tween series,” added David Michel, the managing director of Federation Kids & Family. “With Love, Divina following on the heels of The Ollie & Moon Show, Federation Kids & Family is taking off as the newest player in production and distribution of kids’ premium content.”