Barbie Archives

July 25, 2024 Top Stories

Mattel Enters Sports Partnership with AthLife

July 25, 2024

Mattel has entered a partnership with sports and entertainment marketer AthLife to create branded game-day activations at sports arenas around the U.S.

May 31, 2024 Top Stories

Mattel Television Studios Unveils Barbie Horse Series for Netflix

May 31, 2024

Mattel Television Studios has unveiled the new eight-part animated series Barbie Mysteries: The Great Horse Chase, which will premiere globally on Netflix this fall.

April 5, 2024 Top Stories

More Barbie: A Touch of Magic Coming to Netflix

April 5, 2024

Netflix has slated the second-season premiere of Mattel Television’s Barbie: A Touch of Magic for April 18 in select territories.

March 14, 2024 Top Stories

Barbie and Stacie to the Rescue to Air on POP

March 14, 2024

Mattel’s brand-new animated Barbie movie, Barbie and Stacie to the Rescue, is slated to make its U.K. linear TV premiere exclusively on POP on March 23.

March 8, 2024 Top Stories

Mattel Teams with Atlantis Paradise Island for Barbie Experience

March 8, 2024

Mattel has partnered with the Atlantis Paradise Island resort in The Bahamas to develop the immersive experience Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True.