Tag: Barbie

Mattel has launched Synth Riders Experience—Barbie Dance 'n Dream, a Barbie dance experience for the VR rhythm game Synth Riders, in collaboration with Kluge Interactive.

Mattel has unveiled a new line of Barbie Cutie Reveal dolls, with Barbie and Chelsea dolls dressed as Care Bears characters.

Mattel has entered a partnership with sports and entertainment marketer AthLife to create branded game-day activations at sports arenas around the U.S.

Mattel Television Studios has unveiled the new eight-part animated series Barbie Mysteries: The Great Horse Chase, which will premiere globally on Netflix this fall.

Netflix has slated the second-season premiere of Mattel Television’s Barbie: A Touch of Magic for April 18 in select territories.

Mattel’s brand-new animated Barbie movie, Barbie and Stacie to the Rescue, is slated to make its U.K. linear TV premiere exclusively on POP on March 23.

Mattel has partnered with the Atlantis Paradise Island resort in The Bahamas to develop the immersive experience Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True.

Mattel has teamed with Zynga's Rollic to introduce a new mass-market Barbie mobile game.

The legacy Mattel brand He-Man and the Masters of the Universe is returning with Masters of the Universe: Revolution.

Boosted by the global success of the Barbie theatrical, Mattel saw its third-quarter revenues rise by 9 percent to $1.9 billion.