Mattel has entered a partnership with TOKYOPOP to develop original manga-style graphic novels based on the Barbie and Hot Wheels brands.
Tag: Barbie
Mattel Debuts VR Barbie Dance Game
December 16, 2024
Mattel has launched Synth Riders Experience—Barbie Dance 'n Dream, a Barbie dance experience for the VR rhythm game Synth Riders, in collaboration with Kluge Interactive.
Mattel Unveils Barbie & Care Bears Joint Toys
December 12, 2024
Mattel has unveiled a new line of Barbie Cutie Reveal dolls, with Barbie and Chelsea dolls dressed as Care Bears characters.
Mattel Enters Sports Partnership with AthLife
July 25, 2024
Mattel has entered a partnership with sports and entertainment marketer AthLife to create branded game-day activations at sports arenas around the U.S.
Mattel Television Studios Unveils Barbie Horse Series for Netflix
May 31, 2024
Mattel Television Studios has unveiled the new eight-part animated series Barbie Mysteries: The Great Horse Chase, which will premiere globally on Netflix this fall.
More Barbie: A Touch of Magic Coming to Netflix
April 5, 2024
Netflix has slated the second-season premiere of Mattel Television’s Barbie: A Touch of Magic for April 18 in select territories.
Barbie and Stacie to the Rescue to Air on POP
March 14, 2024
Mattel’s brand-new animated Barbie movie, Barbie and Stacie to the Rescue, is slated to make its U.K. linear TV premiere exclusively on POP on March 23.
Mattel Teams with Atlantis Paradise Island for Barbie Experience
March 8, 2024
Mattel has partnered with the Atlantis Paradise Island resort in The Bahamas to develop the immersive experience Barbie Bahamas Beach Vacation: Where Atlantis Dreams Come True.
Mattel, Rollic Enter Partnership
February 29, 2024
Mattel has teamed with Zynga's Rollic to introduce a new mass-market Barbie mobile game.
Spotlight: Mattel Television Studios
February 2, 2024
The legacy Mattel brand He-Man and the Masters of the Universe is returning with Masters of the Universe: Revolution.