Sutikki Inks Deal with Digital Dream Labs

Sutikki has signed a new pact with the educational technology company Digital Dream Labs (DDL) to create, develop and distribute an animated series and live-action content based on the company’s robot duo Cozmo and Vector.

The first animated featurette has debuted on the newly launched Cozmo & Friends YouTube channel, which will continue to host content exploring DDL’s robot creations. Sutikki’s initial focus will be on Cozmo, an expressive little robot with a mind of its own, evolving and learning over time. The company has further plans for a comprehensive content campaign, leveraging its experience and expertise in building engaging brand franchises that speak to the kids of today.

The Cozmo toy launched in 2017, earning the top spot for the best-selling toy on Amazon U.S. two years in a row and the best-selling toy on Amazon in the U.K. and France in 2017. Beyond plans for new video content, Sutikki is planning to launch a global consumer products program.

Hannah Mungo, CEO of Sutikki, said: “We’re looking forward to introducing Cozmo and friends to the world. Cozmo is an extraordinary character who is not only an educational asset and friend for children but also full of play and exploration. We are extremely excited to tap into the unique characteristics of DDL’s amazing robot line through creative content and bold new consumer products that will form the blueprint for what is certain to be one of entertainment’s most exciting future franchises.”

Dr. Jacob Hanchar, co-founder and CEO of DDL, added: “It’s been a real pleasure for our team to watch the animators capture Cozmo’s unique personality. We’re really excited to see this partnership grow and know that families around the world will welcome Cozmo into homes across many different interactive touchpoints.”