Studio 100 Names New Heidi Licensing Agent in Turkey


BREDA/LONDON: Studio 100 has appointed Gamma Media as a new licensing agent for Heidi in Turkey.

Gamma Media will manage retail events and promotions for Heidi. In addition, the girls’ property is growing its presence in Turkey through a partnership with leading toy manufacturer Famosa, which will launch a line of collectible figures, followed by publishing, back-to-school items, apparel and live events.

The new Heidi ranges from Famosa will be distributed through Adel. The show currently ranks number one on TRT Coçuk, where it launched in June.

Christophe Drevet, the international consumer products director at Studio 100, said, “It has been great to see Heidi reaching an increasing number of fans in Turkey with a growing broadcast footprint and licensing proposition. The new partnerships with Gamma Media and Famosa is fantastic news for us and we look forward to continuing this success in the future.”

Esra Üstüner, the licensing manager at Gamma Media, commented, “We are honored to have been named as the licensing agent for Heidi in Turkey. Heidi has already achieved great awareness in the territory and will continue to grow with the new animation and investment of Studio 100. We are sure we will be able to develop a broad licensing program with the help of Studio 100’s team. We look forward to working with the Heidi brand to build and execute outstanding licensing programs in Turkey.”