Studio 100 Media Taps New Head of Licensing

Studio 100 Media has appointed Joachim Knödler as head of licensing, succeeding Gerd Russwurm, who is set to retire at the end of the year.

In his new role, Knödler will be responsible for the international licensing of the Studio 100 Group, reporting to Martin Krieger, CEO of Studio 100 Media/International. Most recently, Knödler served as managing director for Central Europe at Wildbrain CPLG. He has also previously held positions at Hasbro and Simon Marketing/The Marketing Store.

Knödler said: “I very much look forward to bringing my experience and expertise to such a fantastic licensor as the Studio 100 Group. In my new role, it is important for me to drive a coherent licensing strategy that fits the target group and that includes the right choice of licensing partners. My goal is to have a wide range of consumer products on the market. I know that I’m following and stepping into really big footsteps when I take over from Gerd – and that’s precisely why I’m extremely grateful for the trust that is placed in me and look forward to this new challenge!”

Krieger added: “Joachim’s reputation and achievements speak for themselves. I am confident that as head of our licensing team together with the entire Studio 100 Group, he will help us grow and continue to meet and exceed the needs of our partners worldwide. Moreover, I look forward to working with him, and to the many new products and collaborations, it will bring under his management. At this point I would like to take the opportunity to express my sincere thanks to Gerd: It was not easy to find a successor. Gerd’s dedication and commitment, his experience in the industry and his personality have shaped our company and the brands: In December, an era will come to an end.”