Squeeze’s Cracké Lands on Nickelodeon in India


QUÉBEC: Squeeze has teamed up with Viacom18 to debut the animated comedy series Cracké in India on Nickelodeon and OTT platform VOOT Kids.

This new deal brings Cracké to a total of 185 territories around the globe. The show follows the adventures of Ed, an anxious ostrich father who is always trying to protect his beloved eggs. It is produced by Squeeze in Canada in collaboration with TELETOON, the Canada Media Fund (CMF) and others.

Nina Elavia Jaipuria, the head of kids’ entertainment at Viacom18, said: “We are happy to bring alive Cracké to our viewers in India. Kids in India love comedy and Cracké, with its short-duration format, unique animation style and adorable characterization, is sure to provide them with an immersive experience.”

Gaurav Gandhi, the COO of Viacom18 Digital Ventures, noted: “VOOT kids has always endeavored to cater to the discerning needs of parents seeking engaging content that can keep the kids entertained. Bite-size fun for the on-the-go viewers being brought alive by Cracké is sure to provide a very enthralling experience with our viewers.”

“It’s a great honor for us to partner with a major broadcaster such as Viacom,” added Denis Doré, Squeeze’s president and co-founder. “It’s very rewarding to realize that Cracké will make kids laugh around the world on a renowned and leading TV network such as Nickelodeon.”